Unilever New Zealand said it would begin a one-year experiment to allow all 81 of its employees to earn their full salaries while working one day fewer per week, a move the company said might actually boost productivity and improve employees’ work-life balance.

The company, which imports and distributes Lipton tea, Dove soap, Vaseline and Ben & Jerry’s ice cream, is the latest to experiment with the long-discussed four-day workweek.

Some business and productivity experts say the concept may finally get a serious look amid a pandemic that has altered how billions live and work around the globe.

Nick Bangs, managing director of Unilever New Zealand, said the four-day-week experiment represented a fundamental shift in how the company views its workforce.

“Our goal is to measure performance on output, not time,” Bangs said in a statement.

“We believe the old ways of working are outdated and no longer fit for purpose.” Bangs added.