‘WONDER WOMAN’ BOX OFFICE HITS A PANDEMIC HIGH IN CINEMA AND STREAMING SHOWDOWN
-“Wonder Woman 1984” pulled in $36.1 million at worldwide theaters over the Christmas holiday weekend and boosted streaming viewership on HBO Max, Warner Bros. said on Sunday as it confirmed plans for a third film in the superhero franchise.
An estimated $16.7 million of the box office total came from US and Canadian theaters, the AT&T Inc-owned studio said on Sunday.
That ranked as the highest domestic opening since the COVID pandemic shuttered theaters in March, though the numbers were a fraction of usual receipts for a big-budget action flick. The 2017 “Wonder Woman” film opened with $103.2 million domestically.
With two-thirds of North American theaters closed, Warner Bros. opted for an unusual arrangement, making “WW84” available at the same time to US customers of AT&T’s HBO Max streaming service.
Millions watched the film on HBO Max, the company said in a statement, but it did not specify how long they tuned in. Total viewing hours on the platform tripled on Friday compared with a typical day in the previous month, the statement said.
The movie “exceeded our expectations across all of our key viewing and subscriber metrics in its first 24 hours on the service,” said Andy Forsell, executive vice president and general manager of WarnerMedia Direct-to-Consumer.